PENGARUH PROMOSI PENJUALAN, KEPERCAYAAN, DAN PENGGUNAAN BRAND AMBASSADOR K-POP IDOL TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE

This study aims to determine the effect of Sales Promotion, Trust, and use K-pop idol Brand Ambassador on Consumer Buying Interest in Shopee marketplace. used a sample 100 respondents who had shopped at least once. The sampling technique is non-probability with purposive method. research data collection method uses questionnaire which measured by Likert scale. analysis multiple regression. instrument test this validity reliability test. Testing hypothesis using t-test F-test. Data was performed SPSS program 25.0 version. results indicate that Promotion Trust partially positive significant Meanwhile, but not Simultaneously, marketplace.
 Keywords: Promotion; Trust; Ambassador;